and yet there are still people that pay for dw services, which also offers unpaid services. if they were having trouble with the site or needing money or anything along those lines, they'd probably go back to needing invites for accounts or something that limits unpaid users. they've gotten a huge influx of russian users from lj recently, and most people have at least one paid account they re-up. some people have more than one character they like to play frequently. some buy a premium paid account for one char and just can't afford to keep paying for others, so they prioritize one account over others and might use the embed for their non-paids.

fact is, they allow unpaid services. if you can find a way to get what you want with an unpaid service that they haven't capped or put in the tos, then you're not doing anything wrong. you personally might find it weird or wrong or w/e, but the actuality is that it's not. the site is fine as it is. if there were problems with money, i would hope they'd mention it and give people an option to donate or buy more services. but as it is, if i'm paying for one or two or five accounts but i play ten, i might not want to keep paying a shit load just for icons. because icons is really all people buy the service for.

tldr; until they take away the option to have a free account that allows you to embed shit, no one's doing anything wrong and you're projecting morality where it doesn't need to be.