lbr they wouldn't need to use that kind of strategy if the thing they were selling was worthwhile. it's a red flag for reasons that have nothing to do with chuds; good media featuring female/poc leads, lgbt characters, feminist ideas, etc. don't need to advertise with those things because the selling point is it's exciting/good and you'll want to watch it. even under the star wars umbrella, andor is good counterexample (and the SW content level disney should be aspiring to as opposed to crappy fanservice)
Re: STAR WARS