Re: dda

(Anonymous) 2018-11-14 12:34 am (UTC)(link)
that's not really netflix's business model. they don't use individual exclusives as a means of selling subscriptions (though it certainly helps) and streaming services have by and large reduced the importance of home physical media.

the kids vld is primarily marketed to aren't begging mom and dad to by them a bluray set, because it's an on-demand show. the whole appeal of "being able to watch this at home any time i want" is lost in that format.

exclusives like vld and whatever popularity and prestige they earn have more value as brand enhancement for them. house of cards' runaway popularity and success showed them that. and yes, in the end, that brand value is about gaining and keeping subscriptions, but individual shows aren't really about that.

and even then, that's not merchandising. vld is not a commercial for netlix.

Re: dda

(Anonymous) 2018-11-14 03:47 am (UTC)(link)
yeah, i should have clarified - the market has moved on from just merchandise now, is what i was trying to say, but i'm honestly not quite sure where they're making their money tbh - apps? advertising? who knows? but shows have become something that are really clearly aiming for name brand recognition and pop culture/meme status.

Re: dda

(Anonymous) 2018-11-14 03:52 am (UTC)(link)
if you mean dreamworks, they already made their money. netflix pays them for the show.

if you mean netflix, it's like i said, brand prestige. it's a publicly traded company, after all.